OVERVIEW

Scale By the Bay 2018, our sixth year of the flagship, and by now iconic, independent developer conference By the Bay.

The conference follows the established three-day, three track structure, hosted for the third year in a row by Twitter HQ in its wonderful modern building, with all of its spacious tracks, community spaces, cozy booths, and the commons area where so many connections are made during the hallway track.

This year, Martin Odersky, the creator of Scala, opens the main conference on November 15. Neha Narkhede, the co-creator of Kafka and cofounder of Confluent, is keynoting the day 2.

The three tracks are

  • Functional and Thoughtful Programming
  • Reactive Microservices and Streaming Architectures
  • End-to-end Data Pipelines all the way up to Machine Learning and AI

The 100 sessions include technology leaders such as Twitter, IBM, Microsoft, Salesforce, Fauna, DataStax, Databricks, Confluent, Credit Karma, Sumo Logic, GoPro, Buoyant, Workday, MapR, Twilio, Zignal Labs, and many more. We cover your tools with JetBrains, your shopping with Best Buy and Target, your vacations with HomeAway, your listening with Spotify, your viewing with Netflix, your reading with Medium, and your banking with JP Morgan Chase. The list goes on and on and on – we have all the advanced stacks and approaches employed by the best that Silicon Valley offers to the world at scale shared as best practices, with code, yours to learn, take home, and build on it.

Our speakers span the whole spectrum for the first-time presenters from the leading companies to veterans of SBTB going all the way back to 2013, evolving their craft before our eyes. You can follow their progress by watching their talks on functional.tv and the photos of the past conferences.

The three panels, closing each day, are

  • Thoughtful Software Engineering
  • Data Engineering for AI, and
  • Cloud, Edge, and Silver Lining

Each day begins with a hot breakfast, that begins an uninterruptible supply of Philz coffee through the whole day, and lunch is provided. On the first two days, the flooding panels are followed by our signature happy hours, with great drinks, food, and conversation. The hallway tracks are legendary.

SBTB is famous for its bespoke, all-day, build-yourself-a-company training. This year, we double it. Cliff Click, the legend of software engineering, is teaching a full day Advanced Software Engineering workshop on 11/13, followed by Ryan Knight, now of Fauna, teaching cloud-native data pipelines on 11/14. The workshops are limited by 80 participants each, so get your spot early.

As last year, we'll plan an unconference track for those who want to share focused ideas in an intimate setting.

The only thing moderate about SBTB is its size – we cap at 600 attendees to preserve the immediate direct nature of the communication that happens, sparks that fly, and serendipity that always occurs. We are always sold out by the time the conference begins in November – so reserve your seat early, and enjoy the Early Bird in effect until August 31.